How credit-card data unlocked high-spend source markets for a multibillion hospitality giant

Situation

A multibillion hospitality company needed to identify and target the most valuable source markets driving high spend across UAE assets, for marketing and investment decisions.

Approach

• Anonymized credit-card transaction data across hotels and assets
• Segmented visitors by origin, spend, visitation trends
• Combined with mobility and community analytics

Impact

• Clear insights on top high-spend source markets for targeted marketing
• Informed resource allocation, promotion, future investments
• Measurable growth in high-value segments