How an investment firm used big data to inform acquisition decisions in KSA cities

Situation

A firm evaluating hospitality assets in secondary KSA cities lacked visitation and asset-level data. PerigonAI was brought in for a data-driven framework.

Approach

• Integrated geolocation, spend, and tourism data to map visitation flows
• Benchmarked occupancy, ADR, RevPAR vs peer markets
• Modeled support from infrastructure, events, Vision 2030 tourism growth

Impact

• Found lower-than-expected occupancy at the target hotel - backed the no-go
• Prevented investment in an underperforming asset
• Baseline to screen future opportunities in similar emerging markets