How Paris's Municipality used Big Data for micromobility infrastructure

Situation

A global auto manufacturer partnered with Paris's municipality to understand daily micromobility usage near metro stations and to evaluate where to invest.

Approach

• Cell-phone and major micromobility-app data to map demand near metros
• Identified user preferences (commuting vs leisure) by route and station
• Assessed infrastructure gaps and prioritized investment

Impact

• 43km of new bike lanes added across Paris
• Data-driven decisions in micromobility for private and public clients
• Scalable methodology for urban mobility investment