How a KSA tourism investment company used big data to identify destination opportunities

Situation

A national tourism investment entity in KSA needed to fast-track a destination roadmap. Decision-making was hindered by limited data on secondary and tertiary cities.

Approach

• Integrated geospatial, mobility, spend, and POI data to map visitation patterns
• Built cross-city benchmarks using occupancy, ADR, footfall density, accessibility
• Built a decision framework to prioritize destinations and recommend activations

Impact

• Revealed high visitation to POIs lacking infrastructure - immediate investment opportunities
• Reallocation of resources toward high-impact, underdeveloped assets
• Scalable prioritization tool for the client's investment planning