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Healthcare KSA
From fast food to the hospital
Lifestyle correlations

How data uncovered the relationship between fast-food habits and hospital visits in KSA

Situation

A healthcare client wanted to assess potential links between QSR visitation and hospital visits across Riyadh, to identify populations more likely to visit hospitals due to lifestyle.

Approach

  • Mobility data to segment visitors by QSR visitation frequency
  • Compared hospital visitation patterns between frequent and non-frequent QSR visitors
  • Advanced analytics controlling for confounders

Impact

  • Distinct correlations between fast-food frequency and hospital visits across Riyadh
  • Actionable insights to inform targeted health interventions
  • Population outreach strategies grounded in real behaviors
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