How advanced modeling revealed brand performance and market drivers across coffee in GCC

Situation

Client needed a clear view of coffee market-share trends and brand performance before/after a market disruption across KSA, UAE, Kuwait - and shifting competitor dynamics.

Approach

• Validated detailed competitor lists per country
• Proprietary methodology to analyze market share distribution
• Advanced modeling for local-vs-international and category insights

Impact

• Insights on market-share evolution under regulatory and competitive shifts
• Quantitative recommendations on category drivers
• Cross-market view enabling regional strategy