How AI-driven insights guided a new department store launch strategy

Situation

Client needed in-depth understanding of UAE malls to develop the market-entry strategy for a new department store and win the franchise as host brand - under tight timeframe.

Approach

• Built a Mall Trade Area Analysis model to shortlist optimal malls
• Analyzed visitor demographics, source markets, travel time, competition
• Identified the optimal mall set

Impact

• Actionable insights on mall performance to inform market entry
• Clear data-driven recommendations on optimal selection
• Won the franchise to establish three new stores in the region